Another great achievement for the Pin Seekerz team in forming a partnership with Callaway Europe.
This partnership all came about as I noticed someone from Callaway had joined the Be The One competition we ran with Rick Shiels and Peter Finch and from there I decided to speculatively email them about potentially forming a partnership.
After meeting with Callaway it seemed right away that we would be a good brand fit as Pin Seekerz is all about motivating golfers and Callaway wanted to target a younger golf audience with an innovative campaign and they had some of the best equipment to offer as incentives to our golfers.
It's worth mentioning here as I get asked a lot by people I used to work with in advertising in that everything I learned working on big brands and was taught by my bosses made this partnership, the signing of the players and all future partnerships possible.
You are always taught to think what strategically are the reasons for forming these partnerships and what can we offer you guys. Without this thinking, none of this would of come off so for anyone who I used to work with, thanks!
After a few months of discussions and planning the #TeamCallaway League was born. We wanted to give golfers around Europe the chance to compete for some amazing prizes including weekly and monthly prizes as well as prize for the league winner and also special bonus prizes.